Optegra highlights services in new ads

Optegra has launched a regionally targeted campaign across direct mail, local print and TV to raise awareness of its NHS cataract surgery options.

The advert started on October 7, running between 9am and 7pm Monday-Friday on Loose Women, This Morning, Pointless and Emmerdale.

Developed by creative agency Kitchen, the campaign visually captured the difficulty for people suffering with cataracts to engage with everyday life and how Optegra was helping make patients’ lives ‘clearly better.’

It aimed to reassure people about the eye hospital group’s results, patient satisfaction and its surgeons, emphasising that patients could be seen within just two weeks of referral.

Optegra marketing director James O’Shea said: ‘We want to creatively and emotionally engage with consumers, by stepping into their shoes, visually capturing the hazy world of cataracts and how we can bring clarity back into patients’ lives.’