3D eyewear was the subject of an April fool joke by electronics manufacturer Toshiba, which issued a press release and YouTube clip advertising a 3D monocle. The clip can be viewed at www.youtube.com/watch?v=QsQ6MpC1dzU
Footballer Samuel Eto'o has become the new face for eyewear brand John Richmond. The Inter Milan footballer will promote the spring/summer 2011 campaign for John Richmond which is produced and distributed by Italian manufacturer Allison.
The Eyecare Trust has appointed Kelly Plahay as finance director. Plahay is a member of the General Optical Council's fitness to practise committee and is completing an ophthalmic doctorate while working as a pre-reg optometrist.
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