Dry eye is one of the topics covered in the latest issue of the Independent Marketing Partnership’s (IMP) In-Focus patient newsletter.
IMP’s Graham Hutchison said: ‘Dry eye offers independent opticians the opportunity to help their patients and generate extra revenue by providing specialist products to treat this condition.’
The latest issue of the newsletter features a new cover design and internal layout. Each participating practice’s name or logo is displayed on the front cover and there is space for customised messages on the back. Samples arrived with practices earlier this month and final versions will be published in July.
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