Online contact lens retailer Getlenses.co.uk was forced to remove a spoof advert from its website after it was threatened with legal action by Specsavers.
The advert used an image from a Specsavers ad comparing prices with Boots Opticians. This had been defaced with a marker pen to show Getlenses' prices, which were lower than Specsavers'.
The spoof ad was used for email marketing by Getlenses as well as on its blog.
Specsavers set a deadline of Friday April 8 for Getlenses to respond to its demands, according to Marketing Magazine. In a letter to the owners of the website, lawyers acting for Specsavers said 'Getlenses is seeking to denigrate and tarnish our client's brand' and 'taking advantage of Specsavers' extensive reputation as a value-for-money optician'.
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