Hoya has rolled out its first telephone and web-based training on a new TrueForm platform. The lens makers' Teleformation training for practices can now be paused so that patients and calls can be dealt with. Teleformation can be provided on a one-to-one or group basis and includes around 20 minutes training in discussing the benefits of individualised lens technology with patients.
The Royal College of Ophthalmologists and College of Optometrist have jointly held a further working group meeting on commissioning guidance for eye care. The meeting was co-chaired by College president Dr Cindy Tromans and Richard Smith of the RCO. Dr Tromans stressed that the individuals charged with commissioning eye care services were unlikely to be optometrists or ophthalmologists, and so needed guidance. The working group has so far focussed on written guidance for glaucoma and minor eye conditions, and will next consider children's eye health, AMD and low vision.
Professor Nizar Hirji has been selected to make a keynote address at an optometry conference in Sydney, Australia, this month. He is speaking at the 6th National Conference of Australian firm Eyecare Plus on September 10 and 11. The meeting is scheduled to tackle price promotions and increased competition in the Australian marketplace, while Professor Hirji suggests that small and medium sized independent optometry businesses can still succeed and even thrive.
Optos has received clearance from the US Food and Drug Administration to market its Project Daytona field retinal scanning device. The product has moved through its design transfer phase, with a full launch scheduled for the first calendar quarter of 2012. Optos will unveil details of the product at the American Academy of Optometry in October as it bids to penetrate new geographic markets.