The benefits of independent opticians are highlighted in the spring issue of In-Focus, the patient newsletter created by the Independent Marketing Partnership.
The latest edition contains articles promoting the expertise, professionalism and quality that are particularly available from independent practices. There is also a summary of the Which? report showing the high scores of independents.
Graham Hutchison, managing director of the Independent Marketing Partnership, said: ‘A professionally produced newsletter is the single most effective way for independent practices to promote themselves to their patients. It enables them to communicate their optical expertise in a professional manner without any ‘hard sell.’’
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