William Morris London has signed a licence deal with The Kenmark Group to distribute Original Penguin Eyewear and Sunwear in the UK and Ireland.
The collection will be launched at Sightcare 2012 on February 27 at Birmingham's Hilton Metropole.
Underwear and military supply company Munsingwear of Minneapolis introduced the first Original Penguin golf shirt in the US in 1955. It is now a lifestyle brand, with classic sportswear and accessories, and 10 stores in the US and 24 internationally.
The frame range is described by William Morris London as reinventing retro, 'with a variety of mid-century shapes invigorated with modern design elements'. There are 18 vintage-inspired frames and five sunglasses for men aged 18-35.
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