Pineapple passion

Fashion brand Pineapple has signed a five-year licensing agreement with Brulimar to launch its first eyewear line in the UK.

The 20-strong dance-inspired collection for 16-25-year-old women includes stainless steel and acetate designs with Swarovski crystals, day glow pinks and musical motifs.

'Expanding our brand with the addition of Pineapple Eyewear is a priceless opportunity to make the attitude and fun philosophy of Pineapple accessible to fashion-savvy women,' said Pineapple founder Debbie Moore, adding: 'Eyewear is an evergreen industry fuelled by consistently brand-hungry consumers. We could not be more excited about our first foray into the optical industry and are confident the new collection will be a roaring success.'