Prescription Eyewear the parent company of glassesdirect.com has added Nordic online contact lens seller LensOn to its portfoilio for an investment believed to be around $20m.
The company, which also is parent of myOptique.com and SunglassesShop.com, now covers all three major segments in the eyewear market - Rx eyewear, sunglassses and contact lenses. It added that the deal would expand PEL's geographical footprint across Europe, with more than 60 per cent of its sales coming from outside its UK home market. It reported that the combined group, with a total staff of some 140 in the UK and Sweden, was profitable with combined group gross retail sales in 2012 of nearly £30m.
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