Transitions Optical launched its biggest ever UK TV marketing campaign on March 31.
The TV commercial, which will run throughout April, features a 'day in the life' of a nature cinematographer working in Namibia who relies on Transitions lenses to enhance the quality of her vision and to protect her eyes from UV rays. It carries the message that she can replace her camera, but only has one pair of eyes.
The commercial will be aired around shows such as Coronation Street, Desperate Housewives and Countdown. Practitioners can download the commercial and order POS from www.transitions-tom.co.uk
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