Ray-Ban was ranked the UK’s most prominent online eyewear brand of 2023, according to a report by Salience Search Marketing, followed by Specsavers, Oakley, Sunglass Hut and Lulus.
The report analysed 11 performance indicators, including year-on-year visibility, search volume trends, social scores and brand awareness to reveal the names dominating the industry.
Ray-Ban had over 165,000 brand searches per month and an owned social score of 34,230, while Specsavers had over 487,700 social media followers and an owned social score of 884.
Oakley had 49,500 brand searches and an owned social score of 13,533; Sunglass Hut had 74,000 brand searches and a social score of 5,324 while Lulus also had 74,000 brand searches and a social score of 4,544.
The findings also revealed a 35% increase in overall organic traffic within the industry, demonstrating the prevalence of demand for online eyewear brands.
Brett Janes, managing director at Salience Search Marketing, said: ‘The appetite for online eyewear brands has grown significantly, with consumers transitioning from high street shopping to online platforms. This shift has intensified during the cost of living crisis in 2023, further affecting high street businesses.’