A report by Salience Search Marketing has named EssilorLuxottica’s Ray-Ban as the most prominent brand within the UK eyewear sector for 2024.
The report analysed year-on-year visibility, search volume trends and brand awareness and ranked brands based on consumer familiarity.
Other EssilorLuxottica brands, such as Oakley, Sunglass Hut and Vision Express, featured in the top 10, alongside second place Specsavers which score highest for monthly brand searches.
Online retailers Lulus, Glasses Direct and Vision Direct were included in the top 10, as were Asda Opticians and Ace & Tate.
Brett Janes, managing director at Salience Search Marketing, said: ‘With so many amazing eyewear brands operating within the same digital space, remaining prominent is essential for gaining new customers and ensuring old ones return.
‘Brands such as Ray-Ban and Oakley have done this brilliantly, recording high numbers of search volume and maintaining incredible social media profiles.
‘While brands like Vision Express do well in terms of searches, more could be done to improve their social media profiles, increasing the likelihood of attracting new customers.’
