A report by Salience Search Marketing has named EssilorLuxottica’s Ray-Ban as the most prominent brand within the UK eyewear sector for 2024.
The report analysed year-on-year visibility, search volume trends and brand awareness and ranked brands based on consumer familiarity.
Other EssilorLuxottica brands, such as Oakley, Sunglass Hut and Vision Express, featured in the top 10, alongside second place Specsavers which score highest for monthly brand searches.
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