Ray-Ban store opens in Covent Garden

Luxottica has set up a standalone Ray-Ban concept store in an extensive basement space in London's Covent Garden.

Stocking the entire Ray-Ban sunglass collection of over 300 designs, including limited edition models, the dedicated store has a wall of Ray-Ban visuals, a Never Hide photo booth and a bank of TVs showing Ray-Ban videos.

Richard Peck, managing director of Luxottica Retail UK, described the outlet as a once-in-a-lifetime opportunity.

'I had worked in a For Eyes practice across the way in Covent Garden 20 years ago and always thought the corner location would be great for a practice. There was an opportunity with the basement so I suggested to Italy we should set up a Ray-Ban store. It was an exciting project to be part of,' he said.