New from William Morris Eyewear is the Cross Precision range of ready-readers, named after the famous brand of writing instruments.
The product features scratch-resistant lens coating, lens edge glow, Cross exclusive integrated spring temple, 99 per cent UV protection, precisely aligned lens centres, and aspheric lenses, in six powers from +1.00D to +2.50D.
'In a market which is dominated by cheap, inferior ready-readers, the Cross brand gives you the opportunity to offer your patients a ready-reader more in keeping with the image you portray in your market place,' said Robert Morris, managing director.
When practitioners buy into the Cross concept, with a stand of 30 mixed styles, the practice will be contacted monthly via the William Morris Eyewear office support team to replenish any missing/sold stock, to keep the stand looking good and ensure all the models/colours are available.
As an opening offer, the company is offering four William Morris frames free of charge when the Cross stand is purchased.
Further information on: 01279 600042.
New from William Morris Eyewear is the Cross Precision range of ready-readers, named after the famous brand of writing instruments.