Record breaking attendance for 45th Mido

More than 49,000 visitors descended on Milan for the 45^th Mido last week (February 28-March 2), a record breaking number said the event’s organisers.

The figures represented an 8.7 per cent increase on last year’s attendance. Over half (56 per cent) of visitors were from overseas. Organisers said there was 10 per cent more exhibition space this year, with 150 new exhibitors.

‘Attendees took advantage of the more visitor-friendly layout to visit all the theme areas: Fashion District, Lenses, FAiR East Pavilion, and Design Lab with the new Lab Academy area, which was particularly successful. The Otticlub info meetings also attracted a keen, interested audience, which is another sign of the dynamic atmosphere pervading the industry,’ said Mido vice president Giovanni Vitaloni.