Retailer starts PD campaign

An online eyewear retailer, www.metsuki.co.uk has accused the GOC of failing to act in the best interest of consumers by not obliging pupillary distance (PD) measurements to be included in eye test prescriptions.

The retailer, based in Culbokie, Scotland, has launched a national campaign which it hopes will force practices to add PD measurements to prescriptions. People are being encouraged to sign an online petition at www.givememypd.epetitions.net to call for change to what Metsuki describes as an 'unethical and anti-competitive practice'.

The company claimed that optical practitioners were making it unnecessarily difficult for customers to shop for glasses online.

'Opticians are routinely refusing to give their customers their PD measurement, making it difficult for them to purchase their glasses from anyone but the shop where they had their eye test or from another high-street optician where the measurement can be taken at the point of sale,' the company said in a statement.