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RNIB and partners raise awareness about Alt Text

Sir Antony Gormley statue, ‘Another Time’

The Royal National Institute of Blind People (RNIB), Turner Contemporary art gallery in Margate and creative agency MullenLowe UK have collaborated to raise awareness about using Alternative Text (Alt Text) on visual content.

To mark Global Accessibility Awareness Day on May 16, the organisations created an image description of the iconic Sir Antony Gormley statue, ‘Another Time’, located on Margate beach, opposite the Turner Contemporary gallery.

Signage was added to the railings on Margate seafront, coupled with an accessible QR code, which when scanned, verbally describes the statue and provides further information on Alt Text.

The collaboration followed recent RNIB research showing that only three in 10 people were aware of Alt Text and nearly half of those who were unaware (47%) said they would use it if they saw others do the same.

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