RNIB & Wavemaker UK launches ‘Blind Hijackers’ with LADbible

The Royal National Institute of Blind People (RNIB) teamed up with media agency Wavemaker UK for a first-of-its-kind accessible campaign with social publisher LADbible Group, launched on November 26. 

As part of RNIB’s #BeforeYouAsk campaign, which aims to raise awareness of sight loss and challenge misconceptions, ‘Blind Hijackers’ has launched across LADbible, Sportbible, Tyla and Gamingbible, with RNIB taking over their homepages for the day. 

Through a mix of social-first video interviews and editorial pieces by blind and partially sighted content creators, RNIB has placed the lived experiences of people with sight loss at the heart of LADbible’s content.