Robert Rüdger makes comeback

A new collection of Robert Rüdger eyewear has made a comeback on the international market thanks to a 20-year licensing agreement between Area98 and the designer Rudi Himmelfreundpointner.

The historic Austrian brand launched at opti Munich last month, and was to launch globally at Mido, Milan, later this month.

Elisio Tessaro, brand and product marketing director of Area98, said: ‘Sales at the show went very well but the even more encouraging part is that we expect a further improvement during the year, thanks also to the official launch on the international market which will take place at the forthcoming Mido.