Rodenstock UK has appointed a marketing assistant to promote the benefits of its practice-building marketing activities.
Rodenstock UK has appointed a marketing assistant to promote the benefits of its practice-building marketing activities.
Joanne Lacey joins as part of the marketing department’s expansion and will be helping practices to promote products such as ColorMatic’s growing range of photochromic lenses, the Wimbledon sunglass collection and Rodenstock complete spectacle packages.
Lacey, who has a marketing background and a degree in computer science, said: ‘This should be particularly useful in helping practices with their website requirements and patient mailing activity. A lot of practices do not know the full potential of the available support from Rodenstock and I am here to promote this service.’