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Safilo and Max Mara extend licence

Safilo and Max Mara have extended their current licensing agreement for the design, production and worldwide distribution of Max Mara frames and sunglasses to 2013.

Safilo and Max Mara have extended their current licensing agreement for the design, production and worldwide distribution of Max Mara frames and sunglasses to 2013.

The two firms are also collaborating to develop and distribute eyewear under the Max&Co brand, which targets a young and fashion-led market, with a planned 2007 launch.

Safilo chairman Vittorio Tabacchi said: ‘We are very satisfied to continue a partnership which has been successful for both companies for 10 years.’

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