Safilo has renewed a deal for the design, manufacture and distribution of Pierre Cardin branded prescription frames and sunglasses, and to manufacture models from the Pierre Cardin Evolution line.
The agreement extends the Pierre Cardin licence for a further 10 years until December 31 2020. The Italian company said that this renewal demonstrated the 'strong professional collaboration between the two groups', whose partnership began with the launch of the first Pierre Cardin branded collection in 1991.
Safilo chairman Vittorio Tabacchi, said: 'We look forward to continuing our work together to build and further develop the famous Pierre Cardin brand in the eyewear segment. For Safilo, this brand remains an excellent fit within our portfolio due to its brand positioning, product styling and consumer target.'
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