Safilo extends Max Mara licence and adds Max&Co brand

Safilo and Max Mara Group have announced the extension to 2013 of the current licensing agreement for the design, production and worldwide distribution of Max Mara branded prescription glasses and sunglasses.

The companies have also agreed the development and distribution from next year of eyewear under the Max&Co brand, which has a younger, more fashionable target.

Safilo Group chairman Vittorio Tabacchi said: 'We are very satisfied to continue a partnership which has been a success for both companies for ten years.

'With the renewal of this licence until 2013 we can continue working together on the development of an important brand such as Max Mara whose target consumer and type of product fits in perfectly with our brand portfolio.