Safilo partners top fashion website

Eyewear manufacturer Safilo has teamed up with the most visited fashion website ASOS for a 360° summer advertising campaign showing its Carrera brand of eyewear. The partnership will show the new Carrera identity and portray the new Craze collection, using what the manufacturer described as a contemporary and stylish art direction.

The campaign runs until June 16 and includes a prize draw to win tickets to Ibiza and shopping vouchers. The Italian manufacturer has also announced a partnership in conjunction with its Hugo Boss brand and the British edition of GQ Magazine. Hugo Boss will sponsor the magazine's Men of the Year awards in Covent Garden on September 3. Attendees have included comedian Ricky Gervais, rapper Jay Z and actor Benicio del Toro.