Safilo & Under Armour renew licensing deal

Safilo Group and sportswear brand Under Armour have reaffirmed their partnership, extending their global licensing agreement for Under Armour branded eyewear through 2031. 

The renewed collaboration paved the way for what were said to be lightweight, versatile eyewear solutions that prioritised comfort, enhanced visibility and removed distractions for athletes on and off the field.  

‘We are enthusiastic about extending our successful partnership started in 2020 with Under Armour,’ said Vladimiro Baldin, chief licensed brand and global product officer at Safilo Group. 

Yassine Saidi, chief product officer for Under Armour, added that it looked forward to continuing to partner with Safilo on high quality eyewear for athletes and consumers around the world.