Seminars focus on style and profitability

The Sight Care Group's 2007 training and development programme is designed to help independents improve practice performance and profitability by differentiating the patient experience from competitors.

The programme starts with an 'Introduction to optics' course in Bristol on Monday March 12, with further seminars in London and Birmingham the same week, Manchester on March 19, Belfast on March 21, Edinburgh on March 26 and Newcastle on March 28.

Additional courses on frame styling focus on face shape, skin tone and hair colouring to ensure patients choose frames that will flatter. Other seminars focus on how to promote and network your practice through innovative marketing techniques, patient communication and complaint handling, plus seminars for practice owners on how to grow their business.