Sight Care CEO Paul Surridge took to the airwaves to promote independent opticians and encourage parents to consider their children's eye health during the busy back to school period.
Surridge highlighted research completed by Sight Care's Eye Love My Local Optician campaign, which showed nearly a third of parents had not had their children's eyes tested in the past year.
'We secured a large number of radio interviews relating to the back to school research and very much hope this will be reflected in wider media interest about children's eye health and the value of the independent sector in the process,' said Surridge.