Sight Care boosts back to school campaign

Sight Care's Eye Love My Local Independent Optician campaign has turned its focus to children's eye care as the back-to-school period approaches.

A series of radio appearances have been set up featuring optometrists including Essex-based Gavin Rebello.

Sight Care research has found that 14 per cent of parents have never taken their child for an eye test, despite the fact they are recommended to do so annually.

'The majority of what a child learns in the formative years, especially at school, requires good vision so regular eye examinations are vital to ensure children make the most of their education,' said Paul Surridge, Sight Care chief executive.