Specsavers has turned heads and won an award for a summer marketing campaign in New Zealand.
The multiple used its trademark tag-line above the silhouette of a crashed scooter for the poster campaign at 15 locations in the country. The installer wrapped caution tape around some of the hoardings and stencilled skid marks leading up to the panels.
Julian De Bortoli, head of Specsavers special store support marketing in Australia and New Zealand, said: 'A typical city centre landscape is often flooded with advertising messages.
This, plus a non-captive audience, makes it difficult to build brand awareness in this type of arena. Our aim was to get Specsavers front of mind by sparking "water-cooler" discussions with an unusual creative.' The spoof campaign secured a silver placing in the Ads of the World Awards 2011.
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