SpaMedica campaigns for cataract awareness

Independent provider of NHS cataract surgery, SpaMedica, has launched a new regional campaign to drive cataract awareness and support local optometrists.  

The campaign targeted areas including Manchester, Bolton, Oldham and Sale using local press, radio advertisements and leaflets. 

It highlighted optometrists’ role in helping patients through their treatment journey – from vision examinations and diagnosis, to informing patients of the treatment options available to them. 

SpaMedica also gave out education materials to local optometrists, helping to facilitate important conversations with their patients and educate patients about their right to choose their NHS treatment provider.