specsavers advert up for award

Specsavers Opticians has joined Tesco and Argos as finalists of a prestigious annual retail awards ceremony for its 'Should've Gone to Specsavers' marketing campaign. The multiple has been included on the shortlist of Retail Week's Awards, now in its ninth year, which will be held in London on March 1. The Guernsey-based optical group is up against campaigns from the Waitrose delivery service Ocado for 'Be more demanding', and the Carphone Warehouse 'Talktalk' advertisement.