Specsavers invests in Osiris overhaul

Specsavers has thrown its weight behind a complete revamp of in-house fashion frame collection Osiris.

The entire Osiris range will be replaced by new designs in mid-August as part of efforts to make the brand more fashionable and better quality.

Stig Hansen, global frame range developer for Osiris, said: ‘Osiris is one of the biggest eyewear brands in terms of volume in the world. The old range has been phased out to revamp the whole brand so this is a new beginning for us.

‘Osiris was a bit behind so we made the decision to make the quality even better, more on-trend and better value for money.’