Specsavers launches Replay Eyewear collection

Specsavers hosted a party last week to mark the launch of its new Replay Eyewear collection.

The event took place at Replay’s flagship London store and 24 different designs were to be rolled out to Specsavers stores instantly.

Retailing at £99 and available through the multiple’s two for one offer, the collection incorporated thinner acetates and matte finishes.

Jai Sharma (right), Specsavers frame category manager, said: ‘Replay has got such a big brand awareness already and so we wanted this to run through the whole collection.’

He is pictured at the event with (left to right) Roberto Bazzara, international sales executive of Allison, Les Johnson, UK sales director of Allison and Stig Hansen, global frame range developer for Osiris.