Specsavers Reading takes zumba to the high street

Star of the screen Hayley-Jo Whitney engaged passers in a high-energy workout in Reading as part of a Specsavers aerobics-themed campaign.

Whitney featured in a television advertisement for the multiple last year, playing a short-sighted zumba aerobics instructor who found herself accidently performing at a bingo evening for the elderly.

Specsavers Reading store director Don Watts said: ‘We were really excited to welcome Hayley-Jo from the TV campaign to promote the store. Many shoppers recognised her from the advert and were entertained by the dance moves.

‘A group breaking out into dance is not something you see every day in the town and hopefully brightened up local residents’ Saturdays and got them in the dancing mood.’