Streamlining for the future

Software company Ocuco has unveiled a rebrand that changed its logo to a new streamlined version that was said to better reflect the company in 2022.

The company noted that the traditional orange colour was being maintained to signify depth of commitment to the optical industry while, in place of the former purple, a new palette of black and white with a vibrant gradient illustrated the power, elegance, and dynamic capability of Ocuco’s solutions.

‘Eye care is constantly evolving,’ said Liadain Murphy, head of marketing at Ocuco. ‘To signify Ocuco’s commitment to continued innovation the primary logo is complemented by a clean, simple mark built from never-ending circles. These circles interlink and overlap, illustrating the focus that we, Ocuco, place on engineering excellence.’