LVMH subsidiary Thélios unveiled a new logo and launched the autumn/winter 2023 collections of fashion brands, including Dior, Fendi and Stella McCartney, at its convention in Rome.
The eyewear company said it entered a new phase of its development and wanted to mark this time through a redesign of its brand identity.
‘This development took concrete form with the introduction of a new logo, of which the baseline, “LVMH Eyewear Excellence”, is a key element,’ Thélios said.
The accent e in the logo has been simplified by making it a horizontal line and the circularity of the o symbolises the eye and the sun to represent the brand name’s mythological origin.
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