Vision Aid Overseas selfie campaign attracts celebrities

Vision Aid Overseas’ (VAO) first ever social media campaign raised over £2,000 and reached more than 4m people online around the world, attracting some high profile participants in the process.

Celebrities including comedian Johnny Vegas, TV presenter Tim Lovejoy, singer Carol Decker and TV host Fred Dinenage all posted ‘selfies’ of themselves while wearing glasses on Twitter and Facebook as part of Vision Week, which ran from May 12-18. Optician editorial members also participated.

The campaign saw participants posting selfies while using the VisionWeek hash tag. Instead of asking individuals to donate money themselves, VAO attracted sponsorship from independent opticians Eyesite, which pledged £1 for every selfie posted online.