Vision Express awarded for blood pressure initiative

An initiative to raise awareness of strokes by providing free blood pressure checks to over 400 members of the public in Vision Express stores has earned industry recognition at the 2016 PRCA Dare Awards.

Vision Express was named winner in the charity/not-for-profit category at the Birmingham PR award ceremony on July 6.

Launched on World Stroke Day in October 2015, its partnership with the Stroke Association delivered 30 blood pressure clinics at Vision Express stores in the UK.

One in 3 of those tested were referred to their GP for further investigation after showing concerning readings. Vision Express has committed to delivering 70 blood pressure clinics in its stores in the next year.