Vision Express holds 1-Day Acuvue Define launch event

Vision Express’ Oxford Street flagship hosted the launch of 1-Day Acuvue Define contact lenses across its network of stores last month.

Guests were invited to trial the new Johnson & Johnson Vision Care product, and given a personal consultation by celebrity make-up artist Collette Casey.

An Eye Define Studio, which uses digital imaging technology to show how the lenses appear in the eyes, was also demonstrated.

Johnson & Johnson Vision Care marketing manager Ruth Graesser said: ‘The iris-inspired design of 1-Day Acuvue Define enhances the natural appearance of a patient’s eyes and is a pioneering advancement, bridging the gap between standard contact lenses and coloured contact lenses.’