Vision Express opening marks closer ties with EssilorLuxottica

Last week saw the unveiling of Vision Express’s revamped Oxford Street store in London, which will act as a blueprint for a nationwide refit cementing the chain as part of the EssilorLuxottica group.

On hand to help the store celebrate were 1980s pop legend Martin Kemp and his presenter son Roman. The duo spun the decks as guests were shown around the totally refurbished three-storey store.

To take advantage of its commanding spot on the capital’s leading retail street, the store boasts a Ray-Ban feature wall with the biggest
collection of the iconic sun brand in the capital.

The store look, which is based around the EssilorLuxottica range, used back-lit glass and gold ‘focus areas’ with ranges grouped together by the firm’s merchandising teams to elevate the brands.