Waterhaul launches frame made from net that ensnared a whale

Waterhaul told Optician at its Eyes on Sustainability (EOS) conference that it has introduced limited edition sunglasses made from the net that ensnared a humpback whale in South Africa as part of its Rescue to Recycle campaign.

The event, which took place on October 2 at Brighton i360, was the first of its kind dedicated to sustainability in optics, bringing together experts and companies across the eye care sector to drive change and ensure a greener future for retail optics.

Jon Green, a sales coordinator at Waterhaul which organised a beach clean the evening before the event, said: ‘We worked with the WCA [World Cetacean Alliance] and were able to free the whale of the fishing gear that we’ve then used to make a limited run of sunglasses.’