Web site pointers

Your article 'Wake up to the web world' (News Analysis, February 25) made great reading, to which I would like to add a few additional but very important points. First, every single practitioner in the country should register their practice domain right now (whether or not they want a web site right now) because one day they will need it. Depending on your internet service provider, this could cost as little as &\#163;100 per annum. After all, how can a web address such as http://website.linetwo.com/-yourname-opticians (ie tagged on to another site) ever compete with www.yourname-opticians.com? Second, unless you are a genius, home-made web sites simply do not work as the programming required (navigation etc) for a good site is extremely complicated. Third, it must open and operate quickly, and that includes your photographs! The home page on one of the sites featured in the article takes a full five minutes to open. Fourth, your web site must be attractive, so it needs design input from an experienced designer and practitioners are not designers. Your web site must be the visual match of any and all of your competitors, both big and small. Finally, you have guessed it, we have a practical solution for anyone who would like a &\#163;20,000 site for under &\#163;1,000 and it is called www.eyetex-website.com. If you visit this site, you will see that it is fast, efficient and attractive. What is more, if practitioners choose to use it, it is loaded onto the web as www.yourname-opticians.com (or co.uk) and is personalised for their practice. Guy Wrench WMO Creative Solutions Hurstpierpoint