West End window for Clamp Optometrists

Clamp Optometrists, part of the Hakim Group, has teamed up with West End set designer Jo Littlewood to create an eye-catching window display.

The practice window, located on St Andrew’s Street in Cambridge, features mannequins, eyecharts and social media signposting.

Littlewood has worked on the sets of box office hits including Mamma Mia, Miss Saigon, Oliver and Bombay Dreams. The set designer met head optometrist Andrea Clamp when she was diagnosed with dry eyes, which had prevented her from wearing contact lenses.

Littlewood said: ‘I wanted to design something bespoke, with a twist, that you wouldn’t usually find at an opticians. It highlights what they stand for and why Clamp Optometrists is different.’