William Morris creates German sales arm

British frame supplier William Morris has created William Morris Germany to handle direct sales and service and distribute the brand’s collections.

The company said the new operation aimed to significantly boost distribution and service to one of Europe’s largest eyewear markets.

Headquartered in Hamburg and with distribution coming directly from the UK, the new arm will be managed by eyewear partners in the market – Ann Moeller and Ingmar Baudisch of Moller &  Baudisch Sales.

William Morris founder and creator Robert William Morris said: ‘This will mean that William Morris can offer the best possible after sales service as well as marketing and pricing. It’s a very exciting development for William Morris and for me personally. This demonstrates the growth of our brand and the international reach we have.’