Eyewear company William Morris London is an official partner of Belfast's 'West Coast Cooler Fashionweek' (March 14-16) with one in every six models wearing the company's eyewear on the catwalk.
The Fashionweek at the Europa Hotel Belfast features independent stores and designer boutiques, local design talent and a high street catwalk night. As well as complementing the fashion looks with its latest eyewear collections, William Morris London is taking a group of up to 30 opticians to an evening champagne and canapes event at a show for young designers.
Speaking about the tie-up, international manager Robert Morris said: 'William Morris is a popular brand and really well known in Northern Ireland. The organisers were looking for something very retro and with an English feel. We're doing as much around the show as we can as we see it as a really good way to get the brand out there direct to the public. Any enquiries will be forwarded on to our stockists.'
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