A sucker for latest technology

A press release landing on the Optician digital doorstep this week speaks of a new optical invention.

‘It completes the puzzle of eliminating the finger use of contact lenses to easily place and remove contact lenses from your eyes without irritation. You can do this without having to tilt your head backwards. It simply focuses straight and will insert the contact lenses into your eye. The curved tip of the tool gives you that option while inserting it from the side of your eyes, and that is what makes it simply beautiful.’

This is the promise of World Patent Marketing, a vertically integrated manufacturer and engineer of patented products of the US.