Opinion

A week of news - Heston strikes a pose with VE boss

Joe Ayling

heston 1This week Vision Express hosted a party to mark the release of its new Heston Blumenthal range of spectacles – where guests were invited to step into an optical fashion photo booth.

Heston 2

At one stage Blumenthal himself was joined by Vision Express chief executive Jonathan Lawson, where they struck a variety of humourous poses for the optical press. It is clear the two have formed a good understanding, and a new Signature range feels robust without a huge pricetag, but their moment as a modelling duo for the range is unlikely to feature beyond the company photo album.

Register now to continue reading

Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.

Register

Already have an account? Sign in here

Related Articles