There's more than a whiff of irony in the latest PR tirade against Specsavers from Glasses Direct.
There's more than a whiff of irony in the latest PR tirade against Specsavers from Glasses Direct.
It is not unusual for the Glasses Direct PR machine to secure ludicrous amounts of coverage for its client in the national media and once again, last weekend, it did just that.
The latest opportunity for James Murray Wells to play a kind of commercial knock down ginger with the Perkins is the General Optical Council elections (see News). As he knocks on the door with his accusation the door is opened and a retort fired off. Hey presto - 600 words in the Mail on Sunday follows.
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