How to avoid an American Horror Story

Here's one way to really frighten those among us who may be inclined to buy contact lenses without a prescription or from an illegal seller - team up with American Horror Story for a Decorative Contact Lens Campaign  This US initiative, involving the FDA, American Optometric Association and the Entertainment Industries Council, aims to bring the dramatic realities of unsafe contact lens use to the forefront and is targeting wearers who want to have the eyes of a vampire or a cat - eye-changing looks that are followed by fans.

This year-round campaign involving public service announcements is definitely one way to capture the attention of young wearers and it will be interesting to see if the BCLA teams up with Hammer House of Horrors, or Hammer as it is now known, in the UK for a similar campaign