The Menicon flat-pack daily disposable contact lens Magic has been recognised with a host of awards at the Asia Pacific Advertising Festival http://finance.yahoo.com/news/menicons-magic-takes-gold-asia-090800061.html As well a Gold Award for best integrated design campaign, it also won three Silver Awards, for corporate identity, product design and packaging design. We are eagerly awaiting the arrival of the product in the UK as the 1mm packaging, by far the flattest for contact lenses, will make the packs very handy both in terms of postage and for travel. It could be a long wait, though, as Magic, available in a pilot store in Japan since November 2011, is only going on wider release in Japan this June. Time to ramp up that production!
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